Mini Boden X Roald Dahl.

British childrenswear brand Mini Boden partnered with the Roald Dahl Literary Estate to create a limited-edition clothing range inspired by the author’s best-loved stories.

I was the creative lead for all copy featured in the campaign, from its New York press launch event, to targeted digital marketing, and a printed newspaper distributed at Nordstrom department stores.

With full copyright access, I was able to incorporate and draw inspiration from Roald Dahl’s unique language of Gobblefunk, enhancing Mini Boden’s playful tone of voice.