Boden Christmas Campaign.

In the year that followed the year Covid cancelled Christmas, Boden went big, with bold copy and oversized props reflecting a pent-up desire to celebrate.

I honed the concept and pitched it to Boden’s founder alongside the creative director, then worked closely with a team of writers, designers and art directors to bring the campaign to life, writing and editing across website, social, email, print, packaging and in-store.