adidas T-shirt Slogans.

When adidas approached me for some words that would surprise, entertain and motivate customers for whom training is a sport, I had to quickly immerse myself in a world of bear crawls and burpees.

I provided three routes for creative execution and as many options as I could think of. The lines that made the final cut were a combination of affirmations and goals which were to be printed onto the seams of T-shirts – you can see a selection below. (My personal fave was “I am a baddass with a good ass” but I didn’t manage to get a picture of that one.)